Practo App
UI/UX Design | Visual Design | Illustrations
Practo makes quality healthcare affordable and accessible for over a billion Indians.
The product primarily provides consumer services like booking doctor appointments, online doctor consultations & secondary services like medicine delivery and diagnostic bookings.
Practo App
UI/UX Design | Visual Design | Illustrations
Practo makes quality healthcare affordable and accessible for over a billion Indians.
The product primarily provides consumer services like booking doctor appointments, online doctor consultations & secondary services like medicine delivery and diagnostic bookings.
Practo App
UI/UX Design | Visual Design | Illustrations
Practo makes quality healthcare affordable and accessible for over a billion Indians.
The product primarily provides consumer services like booking doctor appointments, online doctor consultations & secondary services like medicine delivery and diagnostic bookings.
Thumbnails & Icons
Thumbnails & Icons
The Problems
we intended to solve through the project
01.
01.
01.
Users don't know about the diagnostic services
02.
02.
02.
Users don't use Practo to order medicines & health products.
03.
03.
03.
Lack of visibility of diagnostics & medicine delivery services
04.
04.
04.
Counterintuitive Designs
The User Interviews
helped us understand their perception
I don't know how is the diagnostic services at Practo. I have never see it or heard of it.
I buy my medicines and health products from other apps where I get a lot more discounts & very quick delivery.
Oh, I didn't know practo has medicine & health product delivery & diagnostic services also.
I trust the doctor discovery & online consultations more and use it for that only. I don't know about the quality of other sevices.
I don't know how is the diagnostic services at Practo. I have never see it or heard of it.
I buy my medicines and health products from other apps where I get a lot more discounts & very quick delivery.
Oh, I didn't know practo has medicine & health product delivery & diagnostic services also.
I trust the doctor discovery & online consultations more and use it for that only. I don't know about the quality of other sevices.
I don't know how is the diagnostic services at Practo. I have never see it or heard of it.
I buy my medicines and health products from other apps where I get a lot more discounts & very quick delivery.
Oh, I didn't know practo has medicine & health product delivery & diagnostic services also.
I trust the doctor discovery & online consultations more and use it for that only. I don't know about the quality of other sevices.
Low Fidelity Wireframes
Click on the blue dot to know more
Performance
The designs were initially tested with 20% of the active users, which resulted in a significant increase in the CTR. There was an overall increase in conversion rate (1.75x) for diagnostic services & Practo Care Surgeries.
However the conversion rate for the medicine delivery did not have significant changes. This was mainly because the operations of the medicine delivery was not up to industry standards.
The designs were initially tested with 20% of the active users, which resulted in a significant increase in the CTR. There was an overall increase in conversion rate (1.75x) for diagnostic services & Practo Care Surgeries.
However the conversion rate for the medicine delivery did not have significant changes. This was mainly because the operations of the medicine delivery was not up to industry standards.
The designs were initially tested with 20% of the active users, which resulted in a significant increase in the CTR. There was an overall increase in conversion rate (1.75x) for diagnostic services & Practo Care Surgeries.
However the conversion rate for the medicine delivery did not have significant changes. This was mainly because the operations of the medicine delivery was not up to industry standards.